Coca-Cola needed a worldwide mobile strategy across dozens of countries and 200+ brands.
Collect, compare and analyze best practices of Worldwide mobile marketing activity and results. RED F's mobile marketing team, MOBISIX, assisted Coca-Cola in creating a silo-busting worldwide mobile marketing assessment for more than 200 unique brands and shared the mobile learning from each.
GEICO was experiencing lost acquisition opportunities due to online abandonment and low take rates for cross-sell offers.
RED F deployed technology that generates a customized consumer experience as soon as a prospect navigates to geico.com. This customized experience continues through the sales process including both the web application process and follow-up email communications.
Demonstrate Time Warner Cable "Blazing Fast Text Time" in a way that leveraged the brand's many in-venue marketing channels and sponsorships.
RED F developed a cross-platform campaign that used mobile calls-to-action advertised via in-venue channels including: printed signs carried by mascots and cheerleaders, videos and images broadcast via JumboTron, printed program ads, and corresponding PA announcements.
Engage retail-minded mall shoppers in a new way to help build revenue for mall owners.
RED F partnered with top shopping mall owners to construct a turnkey cooperative mobile media marketplace called FLIP CANDY. Leveraging unsold in-mall signage space and a dedicated web portal, FLIP CANDY offered consumers the chance to opt-in to offers from the very stores they were shopping in. Brands could purchase the rights to send retail offers to opt-in FLIP CANDY members via SMS - right in the mall where they're in the mood to spend.
Employee interactions weren't in step with ING's new brand.
Employees are point where the brand and the customers meet and interact on the most intimate terms. For ING, we benchmarked with Disney to identify the changes employees needed to make to reflect the new brand positioning in every customer interaction. We recruited and trained ING employees to serve as brand ambassadors, to lead engagements, and to deliver ongoing communications in all company locations.
Grow Wachovia's business with the most challenging of consumer segments: Hispanics.
RED F brought the Wachovia message to the people at Hispanic community events and on Spanish language radio, where DJ's were asked to deliver their personal experience with Wachovia bank. With booths staffed by Wachovia's Spanish-speaking employees, the brand was able to extend personal invitations to visit the Banking Center.
Increase new subscriber acquisition and current subscriber retention/loyalty across three highly competitive categories: paid television, high-speed Internet and home phone service for Time Warner Cable.
RED F integrated retail advertising that addressed real time market conditions in this highly competitive space. We created rapid-response retail promotional campaigns that hit soft spots in the competition as they arose and helped Time Warner Cable reach its highest penetration levels in the company's history.
In the past, UnitedHealthcare marketed services under different names specific to each state, resulting in disparate name recognition and marketing/media inefficiencies. The company needed a uniform brand for its AmeriChoice Medicaid/Medicare products.
Grounded in consumer insights and segment expectations, RED F developed a master brand complete with a new creative approach. This included: brand voice and message mapping, visual standards, photography library, and a graphic system template to promote consistency.
DIRECTV was missing out on cross-promotion opportunities.
RED F helped DIRECTV develop a promotion with relevant offers to a specific segment. GolTV and their soccer focus was an ideal sponsor for Hispanic customer holiday mail. A free calling card was included as our top performing incentive.
AARP® Medicare Supplement Insurance Plans wanted to generate more qualified sales leads and create better sales support materials to increase conversion.
RED F started by profiling existing clients to determine the best customer profile by industry, geography, size, employer contribution and other variables. Client sales representatives told us what improvements they needed and where they could use more support. With leads as our primary deliverable, we aggressively tested direct marketing campaigns including events, email blasts, self-mailers, mail packages and landing pages across target industries and decision-makers, creative messaging, and offers. We redesigned educational and sales pieces and developed new tools to help close sales conversions.
In the competitive banking market, SunTrust had to cut through the clutter to cross sell products and increase account adoption and penetration.
RED F created marketing collateral targeted at mortgage customers with the goal of increasing bank deposit accounts. Strategically employed incentives and tactics used to increase awareness included a 100 dollar bonus deposited into new account for signing up for a Solid Choice Checking Account with SurePay service.
The "product sample" volume of mail was completely empty, representing a significant revenue opportunity lost for the U.S Postal Service. At the request of the Postmaster General, the USPS needed new methods to generate revenue quickly.
RED F conducted a feasibility study to determine if product sampling could be that viable revenue generator. The co-op sample box was conceptualized with brands from top Consumer Packaged Goods companies and USPS packaging and marketing experts, with RED F in the ideation and design lead. We secured test participation and collaborated with package design and campaign measurement. This is the first in a portfolio of product sampling options that our powerful ideation approach generated for USPS.
Time Warner Cable needed to communicate their sponsorship of the Tribeca Film Festival throughout their promotional materials, including on-site collateral and online media, in a very tight timeframe.
RED F created a theme based around Time Warner Cable's existing brand campaign. We produced event signage, flyers, and brochures, and provided questions for Time Warner Cable's interviewers to use with the stars and directors at the festival. We also designed banners, e-mails, newsletter material, and other online material, and completed everything on brand and on time.
Leverage Time Warner Cable's promotional deal with FOX and American Idol to engage current customers and create positive feedback across several touch points.
Time Warner Cable's promotional agreement with Fox afforded it exclusive tickets to the American Idol finale in Los Angeles. RED F used the sweepstakes as a springboard to engage Time Warner Cable customers in the online and retail spaces, and to build excitement about the Time Warner Cable brand through its FaceBook page.
General Growth Properties /
Social Networking
The Challenge
General Growth Properties wanted to fully connect with their shopping mall customers in the REIT sector, who were not entirely engaged with their shopping experience.
The Solution
RED F's mobile marketing team, MOBISIX, created "The Club Mobile" as an extension of the brand's existing email loyalty program, "The Club." To further expand the shopping experience for members of "The Club," MOBISIX also created a completely integrated social networking site to provide a fun and engaging way for GGP shoppers to communicate.